Privacy Policy

What Information Mainstays Collects When You Visit Our Home Essentials Site

Mainstays collects information to operate our site, provide helpful content about small kitchen appliances and home essentials, and improve your experience. We collect information in the following ways:

Information you provide directly: When you submit a contact form or subscribe to Mainstays communications, you provide your name and email address. This information is collected with your explicit consent.

Information collected automatically: When you browse our site, we automatically collect certain technical information through cookies and analytics tools. This includes your device type, browser, operating system, IP address, approximate location, pages visited, time spent on site, and referral source. This data helps us understand how visitors use our site and which home essential products are most popular.

Information from third parties: Mainstays participates in the Amazon Associates Program. When you click an affiliate link to purchase products like our featured blenders, coffee makers, or bedroom essentials on Amazon.com, affiliate tracking data is collected by Amazon to attribute qualifying purchases to Mainstays. We also receive aggregated analytics data from Google Analytics about site traffic and user behavior.

How Mainstays Uses Your Information Across Our Home Product Categories

Mainstays uses the information we collect to:

• Operate and improve our site’s functionality and content about small kitchen appliances, lighting, bedroom essentials, living room furniture, diningware, home décor, and window treatments
• Respond to your inquiries and provide customer support
• Send you communications you’ve opted into, including updates about new Mainstays product features and guides
• Analyze site traffic and user behavior to understand which home essential categories resonate most with our visitors
• Comply with legal obligations and maintain security
• Prevent fraud and maintain the integrity of our affiliate relationships
• Track affiliate referrals through the Amazon Associates Program for qualifying purchases

Cookies and Tracking Technologies Mainstays Uses

Mainstays uses several types of cookies and tracking technologies on our home essentials site:

Essential cookies: Required for basic site functionality, including navigation between our small kitchen appliances, lighting, bedroom, and other product category pages.

Analytics cookies: Google Analytics tracks how visitors use our site, including which product pages (such as our 6-speed blender or rechargeable table lamp pages) receive the most traffic, how long visitors stay, session duration, and traffic sources. This data is aggregated and anonymized to protect your privacy while helping us improve our content.

Advertising cookies: Amazon Associates uses cookies to attribute qualifying purchases made through Mainstays’ affiliate links. When you click a link to purchase a Mainstays product on Amazon.com, a cookie is placed to track that referral.

You can manage cookies through your browser settings. Note that disabling certain cookies may affect your ability to use some features of the Mainstays site, including product filtering and personalized recommendations.

How Mainstays Shares Information About Your Home Product Browsing

Mainstays may share your information with the following parties:

Service providers: We work with service providers who help us operate our site, including web hosting services, analytics platforms, and email communication tools. These providers are contractually obligated to protect your information and use it only for the purposes we specify.

Amazon.com: As a participant in the Amazon Associates Program, Mainstays shares affiliate tracking data with Amazon when you click links to purchase our featured home essentials. Amazon uses this data to attribute qualifying purchases and process affiliate commissions.

Law enforcement and legal compliance: Mainstays may disclose your information when required by law, legal process, or government request, or to protect the rights, property, or safety of Mainstays, our users, or the public.

Business transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity. You will be notified of any such change and your options regarding your information.

Mainstays does not sell your personal information to third parties for their marketing purposes.

How Mainstays Protects Your Data

Mainstays implements reasonable technical and organizational security measures to protect your information from unauthorized access, disclosure, alteration, or destruction. These measures include SSL encryption for data transmission, secure server infrastructure, regular security assessments, and restricted access to personal information.

However, no method of transmission over the internet or electronic storage is 100% secure. While Mainstays strives to protect your personal information using industry-standard practices, we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of any passwords or account credentials associated with your use of our site.

Your Privacy Rights When Shopping for Mainstays Home Essentials

Rights available to all users:

• Access the personal information Mainstays holds about you
• Request correction of inaccurate or incomplete information
• Request deletion of your personal information
• Opt out of marketing communications about Mainstays products and home essential guides
• Request restriction of processing in certain circumstances

GDPR Rights (EU/EEA residents):

If you are located in the European Union or European Economic Area, you have additional rights under the General Data Protection Regulation (GDPR):

• Right to access your personal information and receive a copy in a structured, commonly used format
• Right to rectification of inaccurate personal information
• Right to erasure (“right to be forgotten”) under certain conditions
• Right to restrict processing of your personal information
• Right to data portability, allowing you to receive and transfer your data to another controller
• Right to object to processing based on legitimate interests or direct marketing
• Right to withdraw consent at any time where processing is based on consent
• Right to lodge a complaint with your local supervisory authority if you believe Mainstays has violated your privacy rights

CCPA/CPRA Rights (California residents):

If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

• Know what personal information Mainstays collects about you and how it is used, including data related to your browsing of small kitchen appliances, bedroom essentials, and other product categories
• Know whether your personal information is sold or disclosed to third parties and to whom
• Opt out of the sale or sharing of your personal information
• Request deletion of your personal information, subject to certain exceptions
• Request correction of inaccurate personal information
• Limit the use and disclosure of sensitive personal information
• Non-discrimination for exercising your CCPA/CPRA rights — Mainstays will not deny service, charge different prices, or provide different quality of service because you exercised your privacy rights

Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), and Utah (UCPA) Rights:

If you are a resident of Virginia, Colorado, Connecticut, or Utah, you have rights substantially similar to those provided under CCPA, including:

• Right to access your personal information
• Right to correct inaccurate personal information
• Right to delete your personal information
• Right to data portability
• Right to opt out of targeted advertising, sale of personal information, and certain profiling activities

These rights are subject to state-specific provisions and exceptions as outlined in each state’s privacy law.

How to exercise your privacy rights: To exercise any of these rights, please submit a request by email to the address listed in the Contact Mainstays section below, or use the contact form on our site. We will respond to your request within 30–45 days, depending on the complexity of your request and applicable law. We may need to verify your identity before processing certain requests to protect your privacy and security.

Mainstays and Children’s Privacy

The Mainstays site is not directed to children under the age of 13. Mainstays does not knowingly collect personal information from anyone under 13 years of age. Our content about small kitchen appliances, home essentials, and furniture is intended for adult consumers making purchasing decisions for their households.

If you are a parent or guardian and believe your child has provided Mainstays with personal information, please contact us immediately at the address listed in the Contact section below. We will promptly investigate and delete any such information in compliance with the Children’s Online Privacy Protection Act (COPPA).

Third-Party Links on the Mainstays Home Essentials Site

The Mainstays site contains links to Amazon.com and other third-party websites. When you click a link to purchase a Mainstays product on Amazon, or visit any other external site, you leave our site and are subject to that site’s privacy practices and terms of service.

Mainstays is not responsible for the privacy practices, content, or security of any third-party site. We encourage you to review the privacy policy of any third-party site you visit. Amazon.com has its own privacy policy governing how it collects, uses, and protects your information when you make purchases through our affiliate links.

International Data Transfers for Mainstays Visitors

Mainstays operates in the United States. If you access our site from outside the United States, your information may be transferred to, stored, and processed in the US, where data protection laws may differ from those in your country.

By using the Mainstays site, you consent to the transfer of your information to the United States. Mainstays takes steps to ensure that adequate protections are in place for such transfers, in compliance with applicable international data protection laws, including the GDPR for EU/EEA residents.

How Long Mainstays Retains Your Data

Mainstays retains personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

Contact form submissions are typically retained for up to 12 months to allow us to respond to your inquiries and provide follow-up support. Email subscription data is retained until you unsubscribe or request deletion. Analytics data collected through Google Analytics is subject to Google’s data retention policies, which you can review on Google’s website.

When personal information is no longer needed, Mainstays securely deletes or anonymizes it in accordance with our data retention and deletion policies.

Email Communications from Mainstays

If you subscribe to Mainstays communications, you will receive periodic emails about our home essentials content, including updates on small kitchen appliances, lighting products, bedroom essentials, living room furniture, diningware, home décor, and window treatments. These emails may also include new product features, buying guides, and helpful tips for using Mainstays products.

You may unsubscribe from Mainstays emails at any time by clicking the unsubscribe link in any email you receive from us, or by contacting us directly at the address listed in the Contact section below. Even if you unsubscribe from marketing emails, we may still send you transactional or administrative emails related to your inquiries or account.

Do Not Track Signals and Mainstays

Some web browsers transmit “Do Not Track” signals to websites. At this time, Mainstays does not respond to Do Not Track signals. We continue to collect information as described in this Privacy Policy regardless of Do Not Track settings.

If you wish to limit tracking, you can manage cookies through your browser settings or use privacy-focused browser extensions. Note that disabling tracking may affect your experience on the Mainstays site and limit certain features.

Changes to This Mainstays Privacy Policy

Mainstays may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or business operations. We will indicate the effective date of the latest revision at the top of this page.

Material changes to this Privacy Policy will be communicated with reasonable notice, such as a prominent notice on our site or an email to subscribers. Continued use of the Mainstays site after changes are posted constitutes your acceptance of the revised Privacy Policy. We encourage you to review this page periodically to stay informed about how Mainstays protects your information.

California “Shine the Light” Law

California Civil Code Section 1798.83 permits California residents to request information about personal information Mainstays has shared with third parties for their direct marketing purposes during the preceding calendar year.

To make such a request, please contact Mainstays at the address provided in the Contact section below. Include “California Shine the Light Request” in the subject line and provide your name and mailing address. We will respond to your request within 30 days.

Consent to This Privacy Policy

By using the Mainstays site, you consent to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree with any part of this Privacy Policy, please do not use our site.

For visitors from jurisdictions requiring explicit consent (such as the EU under GDPR), your continued use of the site after reviewing this Privacy Policy constitutes your informed consent to our data practices.

Contact Mainstays About Your Privacy

To exercise your privacy rights, ask questions about this Privacy Policy, or raise concerns about how Mainstays handles your personal information, please contact us at:

We are committed to resolving privacy concerns promptly and transparently. If you are not satisfied with our response, you have the right to lodge a complaint with your local data protection authority (for EU/EEA residents) or the appropriate regulatory body in your jurisdiction.